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We have all seen that people always look up to Apple products. A person with an iPhone seems always better than a person with an Android.
Everybody recognizes iPhone. But why? Well, mostly because of it's advertisements.
Apart from that, there are a lot of things that make any Apple product special in its own way.
But before we go any further. I want you to see this.
Now that you have seen it. Let's talk about it. First things first. All commercials were in order of their appearance on TV.
The first commercial of the iPhone the you see is an announcement that something called "iPhone" is coming.
The ad also tells that it is coming in June. This means that this ad was aired in May probably. Now since they are not announcing the exact date to the general public then they are giving enough room to create a buzz.
Every media house will be concentrating on updates from the company and things like that.
The time given before the actual launch shouldn't be too long nor should it be too short.
If at that time they gave everybody more time than a month or a month and a half they would have killed the buzz. It would have become so boring that everybody would have just stopped tracking it. Had it been too short, not everyone should have come to realise that something like an iPhone was launched.
The second till the few other commercials you see are about the functions of their product. The come straight to the point. What exactly does the phone do.
Now this is not something very special but it becomes special as no one was doing it at that time, not with phones. And even today, if you see the ad for any Android phone, they show some kind of a warrior fighting with a monster and then they show how fast he is fighting and then out of nowhere, the phone pops up. That was meant to show the phone's sturdiness. Everybody hates these kind of commercials. Samsung commercials are also, more or less, pointless.
The third and few others are testimonials. Totally simple and short testimonials, no top notch green screenings and animations. Plain and simple. No edits required.
And finally. The last round of commercials are just to remind those who are not familiar with the product what it is. It is basically youth oriented. They show how we can watch YouTube videos on it and then Facebook and then how we can buy music. Just youth oriented, to make the teens buy them.
All through these commercials, most of the things change but for the phone.
Though, there is one more thing that doesn't change. And that's how simple Apple keeps it.
The second thing that makes their products such a big hit is the simplicity. We have seen devices that are very complicated. BlackBerry is a good example of that. Though to some, complicated devices are their type of thing but for most of world, they like it simple.
Apple tries to avoid work. In every way. They don't keep too much buttons on the outside and nor do they provide a list of steps to do something. To do anything on the iPhone, you have to press the least amount of buttons. You can just cut straight to the chase. This feature is what makes it usable by anyone. Even people with little or no exposure to computers can use it without ever finding the need to go behind the curtains and instructing the phone to play every part right. The navigation is simple. There is no such thing as a home-screen. Your app drawer is what your home-screen is. This makes your work fast and you can find anything you want in moments.
Also, Apple likes to give time to its customers to use the device.
We do not see the launch of a new iPhone or iPod or any other Apple product every few days. Apple wants us to feel their devices, to popularize them by you taking it in public places and they want you to show it to other people. As you go by your day, you make other people notice their products even more and this compels them to think that they should also have something like that. Also, the time span given by Apple makes consumers happy. They don't really feel that they are using an old device until they have rolled out 3 more generations of the same device. This is because they roll out updates to each of their products for a long time.
Extremely Durable...Internally.
Although there is a misconception that Apple products don't last long, the reality is far from that. Ask an iPod shuffle user and you'll come to know. We have come across pictures of iPhones and iPods with their screens broken but that is a result of us, humans, not being responsible. If you use your iPhone/iPod carefully then there is not a thing that can break it. I, personally, have had some devices that just stop working for no valid reason after some time. But with Apple, this is not a problem.
People who have been using the iPod shuffle might be smiling by now. There is nothing that doesn't work on an iPod for which it was made even till now, right?
No requirement of big hands as such to use them. While laptops and desktops from Apple might need you to use yourself, their iPhones and iPods can be used with one hand comfortably. Their new iPhone 5S and 5C are also very comfortable to hold in your hand. Their design has always been a benchmark for simplicity in tech and they like to keep it that way. This might be ironic seeing the amount of broken screens on iPhones/iPods. That I guess is just a result of being too comfortable with your phone.
I think that this is all what makes Apple products so special. If you have something that you think has not been included in this article, be sure to comment. It helps us a lot.
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IMAGE CREDITS - http://thepicturess.blogspot.in/2011/10/apple-logo-pics.html
IMAGE CREDITS - http://thepicturess.blogspot.in/2011/10/apple-logo-pics.html
